Three generations ago, the Yanez family began their journey in Ecuador’s banana trade, navigating the demanding world of agriculture with grit, resilience, and deep-rooted knowledge.
Jorge’s childhood memories of life on his father’s farm, alongside the farmers who worked the land, have profoundly shaped how Icon Produce operates today.
Those experiences fuel his commitment to building strong, trustworthy relationships with growers and partners.
Our mission
Build awareness of specialty produce to drive consumption through transparent and fair transaction.
Our vision
To have a premium, specialty fruit or vegetable in every home.
Icon Produce was founded on a clear set of values—treating all stakeholders with fairness and respect, while delivering premium-quality products that meet the highest US food safety standards.
With a deep understanding of the produce industry and its challenges, Icon Produce aims to raise the bar. The company’s mission is to ensure integrity at every step of the supply chain while bringing exceptional specialty fruits and vegetables into every home in America.
This is more than a business for Jorge; it’s the continuation of a family legacy.
Jorge Yanez, Jr., resides in Miami, FL with his wife and three children.
Values
Reliability
No shortcuts or half measures. We prioritize doing it right the first time. So you can continuously rely on freshness & quality.
Integrity
Is not only what we say, it’s what we do. Our word is our bond.
Transparency
We are straightforward, realistic, and open when conducting business
